Sally Smith is an interiors journalist and stylist based in West London. Sally was seeking help to set-up a blog, enabling her writing to find its niche online as well as reach new audiences for her editorial work both in print and on-line.
Sally’s blog, smithhomestyle.uk, is the result of a chance encounter via social media, where Inside Left and Sally quickly discovered an opportunity to work with each other.
Following a brief and a review of WordPress themes that could profile Sally’s writing and portfolio nicely, it was decided that the Divine theme from Restored 316 complimented her style. The theme required no custom development, which kept costs of the build to a minimum.
Sally worked with Sam Owen to create a logo for the site and the blog layout took shape as Sally contributed content to the build via the CMS (content management system) along the way.
The theme is built using the Genesis Framework and uses widgets to make the homepage layout. We experimented with the portfolio layout with a few plugins – but the simplest option was to use the theme’s column shortcode.
If you decide to use this theme or any of the themes designed by the Restored 316 crowd – you won’t be disappointed. Their support is highly recommended and they offer a Facebook page where you can draw on the experience of others for support and guidance.
Of course, if building it yourself is not your thing – Inside Left is always here to help! We also provide hosting and site maintenance, helping writers and businesses to get online and stay online.
Since the blog’s launch Sally has secured more work with a couple of new interior magazines and Houzz online. Long-term Sally aims to increase website traffic and ranking for specific search queries as well as continue to engage and educate her visitors.