‘Digital Marketing’ is all about using digital channels to grow your business. People are spending more and more time online; and if there is one takeaway from this Ofcom report, it’s that your customer or prospect is probably online right now. If you want to grow and nurture your customer-base and have heard the term ‘digital marketing’ […]
A website regularly updated with new content will often rank higher in a search engine results page (SERP) than a website which remains unchanged. However many businesses just don’t have the time to create regular content. Here are a few content marketing tips and ideas to help you find more manageable ways to keep your content fresh. Page […]
Website optimisation is the process of driving more traffic to your site. If you are seeking to attract more visitors from search engines, but don’t know where to start, here are 5 tips to help you on your journey.
When building a website, it’s easy to become distracted by design and how your website will look with little consideration for User Experience (UX) and Search Engine Optimisation (SEO). The following describes some key considerations for a website build to make sure that your website not only looks good but also supports UX and SEO objectives.
To achieve organic SEO is not an easy process. No SEO provider can guarantee a quick SEO win. Achieving SEO takes time and patience. However there are WordPress SEO techniques and tools that can be applied to a WordPress website that can help to improve accessibility to search engines, subsequently improving your SEO ranking. 1. Defining Keywords The content that you […]
We all know that investment in social media channels is good for business; it’s good for awareness; it’s good for loyalty; it builds trust; it allows you to engage with your customers; it’s great for word-of-mouth marketing. If that is the case, then why bother measuring it? When running a small business, evaluating Social Media […]