Email is a highly personal medium and is an excellent channel to turn prospects into customers and customers into advocates. Here are a few reasons why you should start building an email communications plan;
- Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. Source Hubspot
- 40% of consumers buy more from retailers who personalise the shopping experience across channels. Source Hubspot
- Personalised emails improve click through rates by 14% and conversion rates by 10%. Source Hubspot
- 4,300%. return on investment (ROI). That means with every £1 spent you will get £43 in return. (Direct Marketing Association.)
Did you also know that 91% of people use their email at least daily and 77% of people prefer to receive permission-based marketing communications by email? source: ExactTarget
Finally, the monetisation of social media platforms means your marketing communication may not always reach your audience, even if someone opts-in to see your content. But with email, you own the channel.
So what are you waiting for? Ask us how we can help you create a email marketing plan today by emailing email@example.com.