Facebook is the dominant social media platform and a digital marketing tool to help promote your business. No longer is Facebook regarded as a free platform and setting up an Ads Manager Account is generally understood as necessary to get the best mileage from your Facebook Business page. Read on for 5 tips aimed to improve reach, engagement and likes for your campaigns and page fan growth using Facebook and your Ads Manager Account.
1. Create look-a-like Audiences
Facebook has powerful audience targeting options. However, you can go one step further and create custom Facebook audiences, closely aligned to your customer and prospect profiles using email addresses, website visitors and page fans as the source. The following provides a guide on uploading email data.
In Business Manager, access your Ads Manager login. Click into ‘All Tools’, and view the column ‘Assets’ then click on Audiences.
Click create a ‘Custom Audience’.
In the ‘Create a Customer Audience’ pop-up, click ‘Customer File’. This link will give you the option to either copy and paste email addresses, upload a .CSV file or you can connect to your MailChimp account and select a MailChimp list. Once the data is imported, you’ll be able to build look-a-like audiences, using Facebook targeting criteria and then boost a post or promote your page using this audience segment.
*NOTE* Facebook once offered the function to invite your email contacts to like your page from the drop-down menu on the business page, however this option is no longer available.
2. Spend a little, gain a lot…
Setting an advertising budget in Facebook Ads Manager need not be expensive. You can limit your spending from as little as £1 per day. You don’t need to boost all your posts, but you should set a process and budget to boost select posts at least once or twice a month.
*NOTE* Don’t directly create the campaign from the Facebook Business page, do so from the Ads Manager dashboard. Ads Manager will give you greater flexibility to set spend limits, audience profiles etc. Also remember to check the start and end date of the campaign and the daily budget. You can get caught out if budget schedules are not fixed, resulting in a spend greater than your original intentions.
3. Tag, Tag and Tag again
One of the best features of Facebook is the ability to tag other Facebook pages. This is a great social media tactic to help get your business noticed and the sharing reciprocated. When other businesses share your content, you’ll also earn greater organic reach and engagement for your post.
*NOTE* Make sure you check that the business you have tagged is the correct business page. So many business pages with similar names, mean that you can quickly get this wrong if you aren’t careful.
Now that you have that killer post that is achieving plenty of likes, don’t forget to use the ‘Invite-to-like’ feature. By simply clicking on the names who have liked your post, a list will pop-up with the option invite-to-like your page. If you have already invited – the button will be grayed out.
*NOTE* Don’t delay using this time sensitive feature, make sure you invite-to-like within a couple of days of the person liking your post.
5. Assign a dedicated Facebook Admin
If you are running a business, then the added responsibility of managing your Facebook Business Page can seem challenging. Giving someone the responsibility to manage your account will help ongoing page engagement and growth. If you are thinking that a page admin is something that will suit your business, contact me and we can discuss how Inside Left can help.