Eat Cookie Sleep Cookie (ECSC) was a pleasure to create in so many ways.
The client (the lovely Anj) had been working on her cookie business since March 2012. While her blog and Facebook pages were starting to rate well, it was not the place where she felt she could push her product and workshops. She decided that a dedicated website was what she needed to drive her business forward.
Understanding the target market was a key area of focus for the website build. The business hopes to achieve its main income from wedding bookings and workshops, however the site does aim to inspire thoughts for other occasions, including the corporate sector.
The website also needed to profile Anj’s 200 blog posts (which we migrated from Blogger), a gallery of images and pages on how to purchase as well as as an area to profile testimonials.
We had a false start, as the initial theme we started building (Barely Corporate) was not as ‘fluid’ as Anj was expecting and didn’t fit with her expectations. However, we quickly recovered with the Shots template and fortunately the work on navigation was not lost, as it was easily transferred to the new theme.
Anj enlisted the help of a graphic designer, Samantha Owen who created the logo, graphics and enhanced the theme (Shots) with fonts and colours to represent the brand that Anj was seeking to create. Sam provided the framework that we needed to enhance the site.
Anj is a savy gal and while she pleads ignorance to all things technical, she does have her finger on the pulse with her social media pages including Facebook, Blogger, Flickr, Pinterest, uTube and since the website has gone live, I have encouraged her to Tweet. If you do a direct search on Eat Cookie Sleep Cookie, Anj’s social media pages take up a full page of search results. This is a real accomplishment for SEO, however there is still along way to go and Anj continues to build content relevant to her site in her blog posts as well as reaching out through other mediums including getting her cookie’s highlighted in wedding magazines and foodie publications. Sometimes I wonder when this woman sleeps…